Salesforce Startup Program

The Salesforce Startup Program is designed to help technology startups across South Asia build, grow and scale by connecting them with the Salesforce ecosystem.

The program provides startups with access to AI-powered Salesforce products, marketplace support, joint go-to-market opportunities, expert communities and customer-facing showcase opportunities.

Startups can use the Salesforce ecosystem to develop integrations and capabilities, reach Salesforce customers through AgentExchange, and explore opportunities to jointly take solutions to market with Salesforce's customer-facing teams.
The program also provides access to selected Salesforce products at startup-friendly prices, along with invitations to community meetups and knowledge sessions featuring subject-matter experts and successful founders.

Selected startups can also receive opportunities to showcase their products at Salesforce events such as Dreamforce, Agentforce World Tour and TDX, helping generate customer leads and increase brand visibility.

To apply:

• The startup must offer a technology-based product and/or service.
• The company must be based in one of the currently eligible South Asian markets:
  • India
  • Sri Lanka
  • Singapore
  • Malaysia
  • Philippines

Salesforce does not state on the current India program page that a particular funding stage, revenue level, startup age, or VC backing is mandatory.

Salesforce Ecosystem Access
Access to Salesforce's broader ecosystem of products, experts, partners and customers.

Marketplace Opportunities
Startups can explore selling solutions to Salesforce customers through AgentExchange.

Go-to-Market Support
Opportunity to build joint capabilities around identified customer use cases and potentially go to market with Salesforce customer-facing teams.

Startup-Friendly Products
Access to selected Salesforce products at startup-friendly prices.

Expert Community
Exclusive invitations to community meetups and knowledge sessions with subject-matter experts and experienced founders.

Showcase Opportunities
Potential opportunities to generate leads and customer connections through booth showcases and speaking slots at Salesforce events, including Dreamforce, Agentforce World Tour and TDX.

Applicants should be prepared with:

• Company/startup information
• Company website
• Product/service details
• Business information
• Founder/team information
• Technology/product description
• Target market and use case
• Any relevant product or company materials

The application itself determines the specific information required.