GTM Strategy for an AI Accessibility Platform (Uvilox AI) – B2B vs. B2C

Hey team! I’m working on the go-to-market approach for Uvilox AI, a real-time sign language interpretation and accessibility platform.

We are evaluating two primary distribution channels:

• B2G / B2B: Partnering with emergency dispatch services (911/112), telehealth platforms, and customer call centers via SDKs/APIs to make their services accessible.
• B2C: Direct mobile app rollout for deaf and hard-of-hearing communities to use during daily interactions.

I’d love to learn from founders who have navigated early distribution in accessibility tech or API-first products:

1. How did you land your first 10–20 B2B pilot customers?
2. Is offering a freemium consumer app effective for generating early traction before pitching B2B enterprise integrations?